Google Analytics is an analytics tool that allows you to monitor the traffic on your website and build site reports correctly. Offered by Google, it lets you get all the online traffic information, so you understand from where your visitors drop into your website or landing page, what time they spent on your website, how they respond to your website and the things they do inside your digital currency.

 

Here are some main reasons why Google Analytics is activated on your website

Acquisition reports

First, how did your clients end up on your web page? Acquisition reports address this issue, providing insights into how successfully your advertisements drive users to your website, what keywords and search terms carry new users to your webpage, and also more.

Behavior reports

How do you interact with the customers once they visit your webpage? Usage surveys give you useful insights into how users are reacting to your website content. You can discover how each page works, what behaviors users take on your site, and much more about the experience on the web. 

Conversion reports

Which route do users take to conversion? Analytics conversion reporting provides useful insights into certain behavior that are essential to your business’ success — like a transaction or completed sign-up for your email newsletter. Goal Flow reports help you see where a customer interacts when they transfer to conversion while Ecommerce reports are explicitly designed to provide information for purchasing-cantered pages.

How to Setup and Install Google Analytics on Your Website

If you have already created an existing Google or Gmail account profile, you do not need to build the new Gmail account and can skip to the next stage. If you do not have an account with Google or Gmail follow the guidelines below.

1. Click on the link to create your Google account using your laptop or mobile.
2. Fill out all required information in the google account form and then click on the button “Next Step.”
3. Google will then ask you if you to verify your profile using phone number through OTP. Now Click on create your account and after this, you will redirect on your inbox.

 

Step 2 – Using your New Google Account to Setup Google Analytics on your website

Once you have created a Google account, after this you will proceed to setting up Google Analytics on your website.

1. In case, you are still logged in to your Gmail account, you need to go to the website address: http://www.google.com/analytics/ by opening it your browser.
2. Now, Click on the “Access Google Analytics” button in the top right corner of google analytic and you will be redirected to a new page.
3. Now Click on the “Sign up” button on the far-right hand side on the official website of google analytic.
4. If you are going to be setting up Google Analytics on your website and not for a mobile app. make sure that the option “Website” is clicked at the top corner of the website.

1. After this, Fill out all of the information on this page asked by Google, which are listed below.
   1. Account Name
   2. Website Name
   3. Website URL
   4. Industry Category
   5. Reporting Time Zone

1. Finally, click on the blue button “Get Tracking ID”.
2. After this Google Analytics Terms of Service Agreement will appear and you will need to accept this agreement before you can proceed further.

1. In last step, you will then be presented with a unique tracking code of google analytic that will need to be applied to your website.

Step 3 – Installing the Tracking Code on the website

• To be able to report back on a number of website metrics to Google Analytics, you will need to install the tracking code for every page of your site. Installing the code would essentially allow it to appear on all pages of your website application
• If you have no expertise adding code to your website, please contact the web design company running your website.
• Copy and paste the tracking code into either your site’s header or footer tab.
• When you include the tracking code in the header file, make sure that the code is stored before the tag closes.
• If you include the tracking code in the footer file, make sure that the code is stored before the tag closes.

 

Step 4 – Make Sure the Tracking Code is on All Pages

There’s a very useful tool called GA Checker that will search the entire website (up to 10,000 pages) to see if the tracking code for Google Analytics works on all sites. All you need to do is input the name of your website and then press the ‘Test Your Domain’ button. If you correctly installed the tracking code you will see a tick box on all page next to Google Analytics.

 

Step 5 – Learn How to Use Google Analytics

Now that you have the tracking code enabled on all of the pages on your website, it will take Google 24 hours to start collecting data from your website. Please bear in mind that Google Analytics will still be behind you one day and that you will not be able to access data from today.